Rules of Registration

SINGAPORE SMS SENDER ID REGISTRY (“SSIR”)
Sender ID Rules of Registration

1. Registration of Sender IDs is on a first-come-first-served basis.


2. No sharing of Sender IDs is allowed between user organisations.


3. Sender IDs cannot be transferred between user organisations, unless approved by SGNIC.


4. If a user organisation is seeking to register a Sender ID that does not appear to bear any relation to its name, business or operations, SGNIC may (without prejudice to Paragraph 9 below) require the user organisation to justify why it is seeking to register such a Sender ID, and/or to provide any relevant supporting documentation in connection thereto.


5. Alphanumeric Sender IDs should:
   
   • have a minimum of 3 characters and a maximum of 11 characters;
   • not contain non-Latin characters;
   • be in any combination of upper/lower casing;
   • not be generic in nature (for e.g. “OTP”, “SMS”, etc);
   • not be sensitive in nature;
   • not contain leading or trailing spaces; and
   • only include the allowed special characters found in the Annex.


6. Short codes can be registered as Sender IDs with the SSIR, provided the following conditions are met:
   
   • Only 5-digit short codes starting with 7 can be registered;
   • The short code will need to be unique to the user organisation; and
   • The user organisation will need to submit supporting document(s) to the SSIR, showing that the short code was issued by a Mobile Network Operator in Singapore to the SMS aggregator that the user organisation is working with.


7. Long virtual numbers (“LVNs”) can be registered as Sender IDs with the SSIR, provided the following conditions are met:
   
   • Only numeric Sender IDs assigned by Mobile Network Operators in Singapore and sent by Participating Aggregators can be registered. SIM card mobile number cannot be registered as Sender ID; 
   • Only LVNs from the 8 and 9 series can be registered, where user organisation should register the 10-digit LVN (65 without "+" prefix) e.g. 658xxxxxxx or 659xxxxxxx. The 8-digit LVN (without 65) e.g. 8xxxxxx or 9xxxxxxx will not be accepted for registration;
   • The LVN will need to be unique to the user organisation;
   • The user organisation will need to submit supporting document(s) to the SSIR, showing that the LVN was issued by a Mobile Network Operator in Singapore to the SMS aggregator that the user organisation is working with.


8. User organisation should not register Sender ID(s) as follow:
   
   • Suggesting a link to or associated with Singapore Government, statutory bodies, regulatory authorities/agencies, national controlling bodies and/or national movements;
   • Regarded as sensitive (for e.g. obscene, scandalous, indecent or contrary to law or morality in any language, or offending religious beliefs); or
   • Generic in nature (for e.g. "OTP", "SMS", etc).


9. For the avoidance of doubt, SGNIC has sole and absolute discretion in deciding which Sender IDs are objectionable, undesirable or unsuitable for Registration. SGNIC may delete/reject the Sender IDs or take such other action as SGNIC deems necessary or desirable in its sole and absolute discretion.

Annex: List of Allowed Special Characters in a Sender ID*

* Each Participating Aggregator (PA) has its own “Know-Your-Customer” verification processes during sign up. Each PA also has commercial and technical policies and set-up in supporting Sender IDs, which may differ from another PA. E.g., not all PA(s) may support Sender IDs that contain special characters (e.g., ?, @, *, #). User organisations should check out before engaging their preferred PA.